OM User Guide | CoM
This guide includes user documentation for the Command of the Message® Opportunity Manager® Salesforce app.
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What is Command of the Message?
Equip your entire customer-facing organization to effectively create and capture value with their sales message.
Command of the Message is a repeatable framework that guides the customer conversation face-to- face, over the phone and digitally, throughout the customer engagement process. The methodology’s foundation is cross-functional company alignment on the Value Drivers and Differentiators that are top-of-mind for your most influential buying audiences. Clearly defining these buyer topics and the sales message provides on-ramps into multiple levels of the customer organization and allow your team’s message to transform and resonate with the appropriate audience.
Opportunity Manager Components
General overview of the components within Opportunity Manager.
Opportunity Manager Component Overview
Opportunity Value Card
The Opportunity Value Card allows Reps to capture deal details in alignment to the Command of the Message methodology. Click the below link to learn how to use the Value Card:
Generating the Mantra
Within the Opportunity Value Card component, Reps can click the “Generate Mantra” button to generate an opportunity specific, formatted version of The Mantra. Click the below link to learn how to generate The Mantra:
The Guided Assessment
Another feature within Opportunity Manager is our “Guided Assessment.” This assessment has been developed to walk Reps through an automated opportunity coaching session and allow Reps to assess the strengths and gaps of their current sale position. Click the below link to learn how to use the Guided Assessments:
Leaving Manager Feedback
Managers can provide feedback, coaching, and next steps to sellers after reviewing a Guided Assessment. Click the below link to learn how to use Manager Feedback funcationality:
Manager Feedback on Reps Guided Assessments
Opportunity Manager Dashboard
Opportunity Manager includes one http://Salesforce.com dashboard that by default is powered by 16 individual reports. The Opportunity Manager Dashboard is configured to show Command of the Message data and can be customized to meet your company’s specific reporting needs. Click the below link to learn how to find and use the dashboard:
Quick Links
Reps can access any documents or learning content their SFDC admin has chosen to configure within the Quick Links component directly from Opportunity Manager. Click the below link to learn about Quick Links:
Relationship Mapper
Relationship Mapper Video Series (For Reps) (CoM)
Relationship Mapper Video Series (For Managers)
Additional Resources
For Reps:
For Managers: